When Dyson chose a landmark building in New York City for its new global headquarters, the goal was clear: blend cutting-edge technology, research, and design with the grandeur of a historic setting. This was a bold move for the brand in Manhattan.

To bring this vision to life, the company partnered with GESA for custom store fixtures, who turned to On Location’s New York-based team for expert execution. Our crew managed the on-site build and coordination for the Dyson SoHo store interior, ensuring precision craftsmanship and a flawless installation. Visitors are welcome into a high-quality, detail-driven space that perfectly reflects Dyson’s innovative identity.